Industry Insights
Learn more about key trends shaping the future of higher education, academic advising, career services and student success. Engage and empower all learners with personalized, holistic and intentional support.
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How to build B2B SaaS landing pages that actually convert
Well crafted landing pages pay dividends. They’re often made out to be an enigma but don’t need to be complicated.
5 steps to managing effective KPIs for your SaaS marketing team
How to create your first marketing dashboard
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Featured & Trending Industry Research
Integrating Career Advising for Equitable Student Success
This AASCU report reveals that career advising is among the most influential contributors in securing equitable learning experiences and student career success.
Why College Students Enroll and Why They Persist?
Survey data identifies key barriers to equitable student success, including barriers to degree completion and students' frustration with complex and difficult-to-use edtech tools.
Student Perception of Higher Education
HCM Strategists and Edge Research collaborated on an initial effort to understand why enrollment is declining in higher education, focusing on 18- to 30-year-olds.
How Do You Calculate The ROI of a College Degree?
A higher education researcher breaks down how a think tank attempted to quantify the return on investment for 53,000 different programs.
7 Challenges Threatening the Future of Higher Education
Today's colleges and universities face an unprecedented array of challenges and threats. These include enrollment declines, rising costs, student debt, emerging college alternatives, and political interference.
Academic Advising and First-Generation College Students
Academic advising has consistently been reported as a positive influence on student retention. This quantitative study proves that impact of advising on individuals considered most at risk for dropping out, such as first-generation students.
A Look At Trends In College Consolidation Since 2016
Major closings, mergers, acquisitions and other consolidation among public and private nonprofit institutions from 2016 to the present.
U.S. Department of Education Update On Equity Action Plan
Outlines New Commitments to Advancing Equity - Improve college access, affordability, and degree completion for underserved students to increase economic mobility.
Counselor Support Ratios & Roles
School counselors are highly educated, professionally certified individuals who help students succeed in school and plan their career. An integral part of the total education system. Learn more about common ratios and roles here.
Nearly Half of Students Lack Key Academic Guidance
Just 55 percent of students say they’ve been advised on required coursework for graduation, according to Inside Higher Ed and College Pulse’s survey on students’ experiences with advising and registration.
66% of Students Feel Unprepared for Future
The survey reveals the top educational priorities of traditional-age, higher education students (18-24). Today's Students Want Improved Schedule Flexibility, Career Development and Student Support Experiences.
Academic Pathways: More Clarity Needed
In a new analysis of Student Voice survey findings, both two- and four-year students say they’d benefit from more clarity around navigating their various academic pathways through college.